At AdPoints, every campaign starts with a deep dive into your brand's goals and challenges. We don’t just listen; we actively work to understand the unique needs of your brief to ensure we’re fully aligned with your vision and objectives.
We are Retail Media
Meet AdPoints
May 2022.
Kotsovolos officially kicks off the implementation of Retail Media campaigns after a full year of planning and preparations, utilizing all of its touchpoints and activation channels (online, in store, moving media, direct etc.) in order to maximize performance, drive new media executional flows and be able to successfully suggest, plan, create, execute and report unified marketing campaigns for other brands within his own or managed ecosystem.
A dynamic advertising platform
AdPoints is the premier retail media division of Kotsovolos. We specialize in transforming Kotsovolos's extensive retail footprint into a dynamic advertising platform that connects brands with consumers through its network. AdPoints essentially functions as an agency within Kotsovolos, leveraging Kotsovolos's assets (both physical and digital) to provide advertising opportunities to brands within Kotsovolos's ecosystem. It focuses on utilizing Kotsovolos's vast reach, data, and multichannel capabilities as well as the plethora of assets and ad placement solutions to offer brands and businesses a platform to connect with consumers through targeted advertising and marketing campaigns.
Benefits for Brands
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Direct Access to Consumers
By advertising through AdPoints, brands get their message directly across to Kotsovolos’ customer base and visitors, which includes millions of customers interested in electronics, home appliances and all related products. -
Seamless Integration
Because AdPoints operates within Kotsovolos’ ecosystem, there’s a seamless integration between the advertising efforts and the shopping experience, driving a higher likelihood of conversion. -
High ROI
With targeted campaigns within the touchpoint itself and the selling process, brands can ensure their marketing budgets are used efficiently, focusing on consumers who are more likely to make a purchase, leading to a high return on investment. -
Brand Synergy
Partnering with Kotsovolos through AdPoints can help brands establish a presence in trusted environments and associate their products with the credibility of a leading brand. -
Flexible collaboration
We are professionals. We can act as your media agency, your advertising partner or we can collaborate directly with your marketing department or any of your preferred partners, applying the best possible approach for you and your objectives.
We are your Partner
Partnership Opportunities
AdPoints collaborates with leading brands, media agencies, and technology providers to create effective advertising solutions. Our partners include:-
Consumer Electronics and Home Appliance Brands
We work with all the top brands in the industry, having already implemented campaigns for more than 100 of them or even representing them exclusively within Greeece, handling all of their marketing activities. -
Media Agencies
Partner with renowned media agencies for strategic ad placements and by executing campaigns for their clients. -
All Industries
We can cover all major brands' marketing objectives as we can cover all media requirements through our touchpoints and vast reach. -
Technology Providers
Utilize cutting-edge ad tech and data platforms to enhance campaign effectiveness.
We are your Associate
Our approach
At AdPoints, we transform marketing briefs into powerful, results-driven campaigns tailored for the Kotsovolos ecosystem.
From understanding your unique needs to executing a multi-channel strategy, our process is designed to engage audiences, boost brand visibility, and drive measurable results. With a collaborative approach, adaptive planning, and a commitment to quality at every stage, we handle everything from media strategy to asset creation and campaign optimization. Partner with us to make your brand stand out across the entire Kotsovolos retail network or further beyond.
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1. Understand the need
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2. Propose an adaptive approachOne size never fits all in retail media. We tailor our approach for each campaign, adapting strategies to meet your goals with precision and flexibility, ensuring we’re set up for success from the get-go.
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3. Produce an effective media planA clear path to results requires a well-structured media plan. We bring together data-driven insights and creativity, crafting a strategic roadmap that’s built to drive impact across all Kotsovolos touchpoints.
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4. Create all necessary assetsWith our in-house creative capabilities, we produce everything needed to bring your campaign to life. From eye-catching visuals to compelling copy, we develop assets that are not only visually appealing but designed to engage and convert.
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5. Execute across channelsWe bring your campaign to life by deploying assets across our wide range of channels, reaching customers wherever they engage with Kotsovolos. We handle everything.
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6. Optimize, report & analyzeCampaign execution is just the beginning. We continuously monitor performance, optimizing every step of the way. Our detailed reports offer transparency, helping you see how your campaign is performing and where it’s winning.
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7. InvoiceFinally, we make the billing process clear and efficient, ensuring you have full visibility and easy access to all financial details for a seamless experience, starting from the detailed plan and each activity's investment. Tech brand, advertiser, media partner, or media agency... we can cover it all.