Shining a Light on Brand Success: Introducing Spotlight

In today’s fast-paced retail environment, capturing and retaining consumer attention is more challenging—and more essential—than ever. Brands need powerful, consistent visibility to connect with customers meaningfully and build lasting impact. That’s where the Kotsovolos Spotlight Campaign comes in, providing a comprehensive solution that leverages the full power of Kotsovolos’ unique retail ecosystem to put your brand front and center.

What Is the Spotlight Campaign?

The Spotlight Campaign is a premium marketing offering available exclusively through AdPoints, Kotsovolos’ retail media network. It’s designed for brands ready to elevate their visibility and engage customers at every touchpoint. For a dedicated 30-day period, your brand is granted comprehensive exposure across Kotsovolos’ entire spectrum of customer interactions, including online, in-store, and even post-purchase touchpoints. Imagine the potential of reaching customers wherever they interact with Kotsovolos, seamlessly, and with maximum impact.

Why go “Spotlight”?
The Benefits of Being Center Stage

1. Unmatched Brand Visibility The Spotlight Campaign is a full-throttle approach to brand awareness, putting your brand where it can’t be missed. From high-traffic digital channels to in-store displays, each interaction reinforces your brand’s message, making it unforgettable to customers throughout their journey.
2. Integrated Customer Engagement By tapping into Kotsovolos’ diverse touchpoints, the Spotlight Campaign ensures your brand message stays consistent and relevant, no matter where customers are. From website banners to point-of-sale displays, we create a synchronized, omnichannel experience that drives engagement and keeps your brand top-of-mind.
3. 360-Degree Brand Immersion During your Spotlight Campaign, customers encounter your brand repeatedly—whether they’re browsing the Kotsovolos website, shopping in-store, or even engaging with post-purchase follow-ups. This cohesive immersion not only strengthens brand recall but also helps in building emotional connections with consumers.
4. Performance-Driven Approach AdPoints’ advanced data analytics ensures every Spotlight Campaign is not just visible but effective. Through real-time insights and tracking, we monitor campaign performance across all touchpoints, enabling optimizations that align with your campaign objectives. At the end of the 30 days, we provide a detailed report of your brand’s impact, showcasing engagement, reach, and conversion metrics.

How It Works: The Journey of a Spotlight Campaign

Every Spotlight Campaign begins with a strategy session, where we work closely with your team to understand your brand’s vision, objectives, and target audience. Once goals are set, our team curates the optimal mix of Kotsovolos touchpoints—website, social media, newsletters, in-store displays, and more—to create a holistic experience that resonates with customers.

During the 30-day campaign, your brand will take over key placements:

• Digital Presence: Top-of-page banners, homepage placements, and targeted display ads
• In-Store Dominance: Interactive displays, POS materials, digital screens
• Outdoor Exposure: All vans for all routes across Greece, outdoor media, window screens
• Social & Email Channels: Customized messaging reaching customers directly in their inbox and on their social feeds
• Post-Purchase Communication: Continue the journey with branded content in follow-up emails, surveys, and loyalty communications

Our team stays agile, continuously analyzing performance data and optimizing placements to maximize reach and engagement. And because we know retail is about results, our campaign metrics provide a clear view of how your investment translates into sales, reach, and engagement.

Success Stories:  Brands in the Spotlight

The Spotlight Campaign has proven results for brands aiming to make a memorable impact. By enabling as many placements as possible simultaneously, a brand has the chance of taking over entire touchpoints, be everywhere, be in front of mllions of consumers and be in the SpotLight.

Our first ever SpotLight campaign with Morris (October 2024) celebrating the brand’s 57th birthday utilized more than 20 different placements across our inventory, from large outdoor to online in-search placements to TV commercials. A few examples:

Ready to Put Your Brand in the Spotlight?

If you’re ready to elevate your brand and achieve an unparalleled level of visibility, it’s time to step into the Spotlight. Reach out to the AdPoints team to discover how the Spotlight Campaign can be tailored to your brand’s needs and drive meaningful connections with customers.

In a crowded marketplace, don’t just compete — shine!