We’ve asked ChatGPT to imagine how “Retail Media” would look like if it were a person.
We kept it simple, without any strict directions, to figure out how it would imagine it as a person, what characteristics would it apply.
This is what we got (and why)…
Quoting:
1. Cartoon Style with Exaggerated Features
I aimed for a more playful and approachable design rather than a hyper-realistic or cyberpunk look. Exaggerated features (like expressive eyes or dynamic poses) help make the character feel lively and engaging, much like how retail media captures attention in the digital world.
2. Futuristic Outfit with Glowing Circuits and Screens
Retail media is all about advertising, commerce, and data. So, I imagined the character wearing a high-tech outfit made of glowing circuits, symbolizing the flow of digital data, and tiny screens displaying ads, shopping carts, and analytics to represent online marketing. This makes the character look like a personification of retail media itself.
3. Colorful, Abstract Digital Background
Instead of a realistic city or mall, I placed the avatar in a vibrant, futuristic digital space. This abstract cyber-world includes floating shopping icons, neon signs, and playful elements to show that retail media operates in a fast-paced, digital-first environment. The bright colors help reinforce the idea of marketing grabbing attention.
4. Energetic, Confident Pose
Since retail media is all about innovation and engagement, I made sure the character has a dynamic stance—maybe standing with arms open or pointing forward—to symbolize confidence, progress, and excitement about digital commerce.
5. Playful, E-Commerce Elements
To make the theme clear, I included floating shopping bags, ads, and analytics icons. These details make it instantly recognizable as related to retail media rather than just another futuristic digital character.
What do you think?