01/04/2025
Retail Media: True or False?
Retail media is rapidly transforming the advertising landscape, offering brands powerful ways to connect with shoppers at key moments of the buying journey. But how much do you really know about this evolving space?Let’s put your knowledge to the test with these True or False statements about retail media....
17/03/2025
If Retail Media were… an AI cartoon!
We’ve asked ChatGPT to imagine how “Retail Media” would look like if it were a person. We kept it simple, without any strict directions, to figure out how it would imagine it as a person, what characteristics would it apply. This is what we got (and why)… Quoting: 1....
12/12/2024
Haier Takes Center Stage with Kotsovolos’ Spotlight Campaign
At Kotsovolos, we’re redefining the way brands connect with customers through innovative retail media solutions. This month, we’re proud to announce our latest Spotlight Campaign partnership with Haier, a global leader in home appliances. By leveraging Kotsovolos’ extensive reach, Haier was set to dazzle customers and highlight its commitment...
05/11/2024
Shining a Light on Brand Success: Introducing Spotlight
In today’s fast-paced retail environment, capturing and retaining consumer attention is more challenging—and more essential—than ever. Brands need powerful, consistent visibility to connect with customers meaningfully and build lasting impact. That’s where the Kotsovolos Spotlight Campaign comes in, providing a comprehensive solution that leverages the full power of Kotsovolos’...
15/10/2024
Leveraging First-Party Data in Retail Media
In today’s data-driven world, brands and retailers have access to vast amounts of consumer information. Retail media, a growing force in the advertising landscape, is perfectly positioned to harness this data, particularly first-party data, to help brands achieve their marketing objectives more effectively. First-party data—information collected directly from consumers...
17/09/2024
Personas and targeting through Retail Media
In today’s fast-paced digital world, finding the right audience for your advertising campaigns has become more challenging than ever. With so much noise and competition across channels, targeting the right people—those who will truly connect with your message—requires a deeper understanding of consumer behavior, preferences, and habits. The days...
28/08/2024
Brands: How to include Retail Media in your media mix
Retail media has already become an important part of the advertising mix for brands looking to reach consumers at key moments of the purchasing process. This article will explore the importance of retail media for technology brands and provide tips on how to include it in your media mix....
26/08/2024
How Retail Media Can Boost Your Marketing Funnel
Retail media is a type of advertising that allows brands to promote their products and services within a retail environment. It’s a way for brands to reach their target audience while they’re actively shopping, making it a powerful tool for driving conversions and increasing brand awareness. But how does...
26/08/2024
Retail Media: How Brands Can Leverage both Online and Offline Channels
Retail media is a type of advertising that allows brands to promote their products and services within a retail environment. It’s a way for brands to reach their target audience while they’re actively shopping, making it a powerful tool for driving conversions and increasing brand awareness. In this article,...
22/08/2024
First-Party Data, the Cookieless Future and Retail Media: Navigating the Changing Landscape
In recent years, the marketing and advertising industry has been undergoing a significant shift. The demise of third-party cookies, along with increased privacy regulations and consumer awareness, has led to a renewed focus on first-party data and its importance in reaching and engaging customers. At the same time, the...