22/09/2025
Data Clean Rooms & Retail Media Networks
In an era where the removal of third-party cookies is radically changing the way targeted advertising works, two technologies are at the center of the conversation: Retail Media Networks and Data Clean Rooms. Combined, they create a powerful tool for brands, retailers and advertisers who want to leverage data...
10/07/2025
First Brand Lift Study for Retail Media in Greece
In a pioneering move for the Greek market, Kotsovolos proudly presents the first-ever Brand Lift study focused exclusively on Retail Media, conducted by Kantar in collaboration with Tempo OMD, for a major advertiser. This groundbreaking research highlights how Retail Media within physical retail stores can drive impressive advertising outcomes...
01/04/2025
Retail Media: True or False?
Retail media is rapidly transforming the advertising landscape, offering brands powerful ways to connect with shoppers at key moments of the buying journey. But how much do you really know about this evolving space?Let’s put your knowledge to the test with these True or False statements about retail media....
17/03/2025
If Retail Media were… an AI cartoon!
We’ve asked ChatGPT to imagine how “Retail Media” would look like if it were a person. We kept it simple, without any strict directions, to figure out how it would imagine it as a person, what characteristics would it apply. This is what we got (and why)… Quoting: 1....
12/12/2024
Haier Takes Center Stage with Kotsovolos’ Spotlight Campaign
At Kotsovolos, we’re redefining the way brands connect with customers through innovative retail media solutions. This month, we’re proud to announce our latest Spotlight Campaign partnership with Haier, a global leader in home appliances. By leveraging Kotsovolos’ extensive reach, Haier was set to dazzle customers and highlight its commitment...
05/11/2024
Shining a Light on Brand Success: Introducing Spotlight
In today’s fast-paced retail environment, capturing and retaining consumer attention is more challenging—and more essential—than ever. Brands need powerful, consistent visibility to connect with customers meaningfully and build lasting impact. That’s where the Kotsovolos Spotlight Campaign comes in, providing a comprehensive solution that leverages the full power of Kotsovolos’...