28/08/2024
Brands: How to include Retail Media in your media mix
Retail media has already become an important part of the advertising mix for brands looking to reach consumers at key moments of the purchasing process. This article will explore the importance of retail media for technology brands and provide tips on how to include it in your media mix....
26/08/2024
How Retail Media Can Boost Your Marketing Funnel
Retail media is a type of advertising that allows brands to promote their products and services within a retail environment. It’s a way for brands to reach their target audience while they’re actively shopping, making it a powerful tool for driving conversions and increasing brand awareness. But how does...
26/08/2024
Retail Media: How Brands Can Leverage both Online and Offline Channels
Retail media is a type of advertising that allows brands to promote their products and services within a retail environment. It’s a way for brands to reach their target audience while they’re actively shopping, making it a powerful tool for driving conversions and increasing brand awareness. In this article,...
22/08/2024
First-Party Data, the Cookieless Future and Retail Media: Navigating the Changing Landscape
In recent years, the marketing and advertising industry has been undergoing a significant shift. The demise of third-party cookies, along with increased privacy regulations and consumer awareness, has led to a renewed focus on first-party data and its importance in reaching and engaging customers. At the same time, the...
