Helping brands unlock new opportunities by exposing their products to the right customers at the right time is key to our success. Through this pillar, brands can gain visibility, reach untapped audiences, and foster exploration and interest, leading to increased awareness and potential engagement. Adpoints leverages Kotsovolos’s extensive retail network, online in-store, over the phone or even directly into the consumer’s home to create discovery-driven experiences that deeply connect customers with products.
One of the core goals of the Discovery pillar is to expand product visibility across multiple platforms. Kotsovolos operates both a digital storefront and a network of physical stores, offering brands multiple touchpoints for exposure. Adpoints ensures that brands can seamlessly integrate their products into both digital and physical retail spaces, increasing the chances of discovery at various stages of the customer journey.
For example, a brand selling home entertainment systems might feature its products on Kotsovolos’s website through sponsored product placements, banner ads, and video content, while also securing prominent display positions in physical stores or to everyone passing outside the store. This omnichannel approach ensures that the product is highly visible to customers, whether they’re browsing online or shopping in-store, increasing the likelihood of discovery and interest.
Adpoints encourages product discovery by designing campaigns that invite customers to explore new products and categories they might not have considered before. Through engaging and interactive ad formats, such as product recommendations, carousel ads, and shoppable content, Adpoints helps brands introduce their products in ways that inspire curiosity and exploration.
For instance, a customer shopping for a refrigerator might be presented with related product recommendations, such as smart ovens or energy-efficient dishwashers of the same brand, based on their browsing history and preferences. These recommendations encourage the customer to explore complementary products, expanding their awareness of the brand’s offerings and potentially leading to additional purchases. By facilitating exploration, Adpoints helps brands foster deeper engagement and discovery among customers.
Personalization plays a key role in helping customers discover products that are relevant to their individual needs and interests. Adpoints uses Kotsovolos’s extensive first-party data, combined with artificial intelligence (AI) and machine learning algorithms, to deliver personalized product recommendations that align with each customer’s preferences and shopping behavior.
For example, a customer who has previously purchased kitchen appliances might receive personalized recommendations for other related products, such as coffee makers or blenders, based on their purchase history. By utilizing patterns and by analyzing factors such as browsing behavior, past purchases, and product preferences, Adpoints ensures that each recommendation is highly relevant and tailored to the individual shopper, increasing the chances of discovery and conversion.
In addition to its online presence, Kotsovolos’s physical stores offer brands a unique opportunity to drive product discovery through in-store marketing. Adpoints helps brands design discovery-driven experiences in-store by utilizing tactics such as digital signage, product demonstrations, and strategic shelf placements. These in-store activations allow brands to capture the attention of shoppers in real time, creating opportunities for discovery at the point of purchase.
For example, a brand might create an in-store display that showcases a new line of smart home devices, complete with interactive screens that demonstrate the product’s features. Shoppers browsing the store are encouraged to interact with the display, learning more about the products and potentially discovering new solutions that fit their needs. In-store activations like these help brands create immersive discovery experiences that go beyond simple product displays, fostering deeper engagement with customers.
Influencers play a significant role in product discovery, as they can introduce new products to their followers in an authentic and engaging way. Through influencer partnerships, Adpoints enables brands to expand their reach and tap into new audiences, creating additional opportunities for discovery.
For example, a brand might collaborate with a tech influencer to create a product review video showcasing their latest smart gadget. The influencer’s followers, who are likely interested in technology, are introduced to the product through a trusted voice, increasing the likelihood of exploration and engagement. By leveraging influencer partnerships, Adpoints helps brands create organic discovery opportunities that resonate with target audiences.
Adpoints’s contextual advertising capabilities allow brands to deliver discovery-driven ads that align with the content shoppers are consuming. By analyzing the context in which customers are engaging with digital content — such as reading a blog post or watching a video — Adpoints can serve ads that introduce relevant products at key moments in the customer’s journey.
For instance, a customer reading a blog post about home office setups might be served an ad for ergonomic office chairs, creating an opportunity for discovery that is directly aligned with the customer’s current interest. Contextual advertising ensures that discovery-driven ads are not only timely but also relevant, increasing the chances that customers will explore the brand’s products.
Dynamic creative optimization (DCO) enhances product discovery by allowing brands to automatically serve personalized and relevant ads to different segments of customers. With DCO, Adpoints can dynamically adjust the content of an ad based on the customer’s behavior, preferences, or shopping history, ensuring that each ad introduces the most relevant products to each shopper.
For example, a brand selling home appliances might create a dynamic ad that showcases different products—such as washing machines, refrigerators, or ovens—depending on the shopper’s recent browsing history. A customer who has previously shown interest in energy-efficient appliances might see an ad featuring eco-friendly models, while a customer browsing for kitchen renovations might be introduced to a premium oven or furniture. By tailoring the creative content to each individual shopper, Adpoints helps brands drive discovery in a more personalized and effective way.
Shoppable content is another powerful tool for driving product discovery. Adpoints helps brands create interactive and engaging content, such as videos and articles, that allow customers to explore and purchase products directly from the content itself. By integrating shoppable elements into engaging content, brands can turn passive discovery into active exploration and conversion.
For instance, a brand might create a shoppable video featuring a home chef using their latest line of kitchen appliances. As the chef demonstrates the product’s features, viewers can click on the video to learn more about each product and make a purchase directly from the video. This seamless integration of discovery and shopping creates a more interactive and immersive experience, encouraging customers to explore the brand’s products in real time.
Adpoints also helps brands capitalize on seasonal trends and events to drive product discovery. By aligning campaigns with key shopping moments — such as back-to-school season, Black Friday, or holiday shopping — brands can introduce new products to customers who are actively seeking out deals and exploring new product categories.
For example, a brand might run a discovery-driven campaign during the holiday season, featuring gift ideas for tech enthusiasts. Through targeted ads, in-store displays, and online promotions, the brand introduces a range of products designed for holiday gifting, encouraging customers to explore and discover new options for their loved ones. Seasonal campaigns like these create timely opportunities for discovery, helping brands connect with customers when they are most open to exploring new products.
For brands launching new products, the Discover pillar is essential for creating awareness and driving exploration. Adpoints offers a range of strategies to ensure that new products are prominently featured across Kotsovolos’s platforms, maximizing their visibility and encouraging customer interest.
For example, a tech brand launching a new smartphone might use Adpoints to create a multi-channel campaign that includes online ads, in-store product displays, and influencer reviews. By creating a comprehensive discovery campaign that spans multiple touchpoints, the brand ensures that customers are exposed to the new product in various contexts, increasing the chances of discovery and engagement.
The Discover pillar of Adpoints is designed to help brands uncover new opportunities by creating engaging and discovery-driven experiences for customers. Through personalized product recommendations, contextual advertising, dynamic creative optimization, and immersive in-store displays, Adpoints ensures that brands can introduce their products to the right customers at the right time. By facilitating exploration and driving product discovery across both online and offline channels, Adpoints helps brands build awareness, foster engagement, and ultimately drive conversion in the competitive retail media landscape.