In today’s crowded marketplace, achieving significant reach is critical to creating brand awareness and driving engagement, especially in the competitive, busy and vast retail sector. Leveraging the strength of Kotsovolos’s retail media network, Adpoints ensures that brands can tap into a wide pool of potential customers, delivering targeted messaging at the right time and place to maximize exposure and impact. We are dedicated to amplifying a brand’s visibility and maximizing audience exposure by connecting with a vast audience across Kotsovolos’s digital and physical retail channels.
One of the key advantages of working with Adpoints is access to Kotsovolos’s extensive and diverse customer base, which includes millions of loyal shoppers who regularly visit both the physical stores and online platforms. Through Kotsovolos’s omnichannel presence, Adpoints allows brands to reach a broad audience that spans various demographics, interests, and buying behaviors across Greece.
For example, a brand selling smart home products can tap into Kotsovolos’s tech-savvy customer base, reaching consumers who are specifically interested in innovative, connected home solutions. By placing ads on high-traffic sections of the Kotsovolos website, such as the homepage, product category pages, and search results, Adpoints ensures that the brand’s messaging is seen by the most relevant shoppers. Additionally, in-store displays and digital screens in physical locations can further enhance brand visibility and exposure to foot traffic providing seamless experience across all channels.
Adpoints excels in delivering seamless omnichannel reach, connecting with customers across multiple touchpoints in their shopping journey. Whether a shopper is browsing Kotsovolos’s website, social media or visiting a physical store, Adpoints enables brands to maintain a consistent presence, ensuring that their message is delivered wherever customers are engaging with the brand.
For example, a brand running a campaign for a new line of kitchen appliances might have its ads displayed on the Kotsovolos website, reaching online shoppers as they research products. At the same time, in-store signage and digital screens highlight the brand to customers physically shopping in Kotsovolos stores. This omnichannel approach ensures that no matter how a customer prefers to shop – whether online or in-store – the brand remains visible and top of mind, maximizing its reach and exposure. Adding all channels into the experience AdPoints can go even further, for example adding sound messaging while customers get in touch with our agents over the phone or adding external (store screens or Large Outdoor Formats) or moving elements (utilizing our delivery fleet of vans and/or trucks) can go well above and beyond visitors to reach entire neighborhoods and cities.
Display advertising is one of the primary tools used within the Reach pillar to capture the attention of potential customers. Through highly visible placements on the Kotsovolos website and other digital properties, brands can deliver visually engaging ads that attract shoppers’ attention and drive awareness. Adpoints allows brands to take advantage of prime digital real estate, positioning their ads in high-traffic areas where they’re most likely to be seen by a large audience.
For instance, a brand selling gaming laptops might feature display ads on the technology and gaming sections of the Kotsovolos website, reaching shoppers who are specifically interested in purchasing high-performance electronics. These ads can include attention-grabbing visuals, product offers, or limited-time discounts to entice shoppers to click and learn more. By placing these ads on relevant sections of the site, Adpoints ensures that the brand’s message reaches the most receptive audience.
With consumers frequently switching between devices throughout their shopping journey, achieving cross-device reach is essential for brands looking to stay visible. Adpoints ensures that brands can deliver their ads across multiple devices and platforms, including desktop computers, smartphones, tablets, and in-store digital screens. This cross-device approach allows brands to maintain a continuous presence in front of their audience, no matter where or how they’re shopping.
For instance, a customer might start researching a new laptop on their mobile phone during their commute, continue browsing on their desktop computer at work, and finally complete their purchase on a tablet at home. Adpoints ensures that the brand’s ads are visible at every stage of this journey, reinforcing the message across all devices and platforms. This consistent, cross-device presence maximizes the brand’s reach and ensures that potential customers are continually exposed to the brand’s messaging.
Adpoints utilizes the vast amounts of first-party data collected through Kotsovolos’s platforms to segment audiences and deliver highly targeted ads. By analyzing customer behavior, purchase history, and browsing patterns, Adpoints can create detailed audience segments that allow brands to reach the most relevant customers for their products and propose the most relevant experience to its visitors. This data-driven segmentation ensures that brands are not only reaching a large audience but also reaching the right audience, as well as provide the best possible experience to the public.
For example, a brand selling premium sound systems might target an audience segment that has shown interest in high-end electronics or recently purchased home entertainment products. By delivering ads to this specific audience, Adpoints ensures that the brand’s message is seen by shoppers who are most likely to be interested in the product, increasing the chances of engagement and conversion.
Adpoints helps brands capitalize on seasonal trends, sales events, and key shopping periods by creating campaigns that maximize reach during these high-traffic times. Whether it’s Black Friday, holiday sales, or back-to-school shopping, Adpoints ensures that brands can reach a large audience during critical retail moments when customer interest and spending are at their peak.
For instance, a brand selling home appliances might run a major campaign during the holiday season, featuring display ads across the Kotsovolos website and app, along with in-store promotions and digital signage. By focusing on these high-traffic periods, Adpoints allows brands to maximize their reach and capitalize on increased customer demand during key retail events.
In addition to reaching Kotsovolos’s core audience, Adpoints offers opportunities for brands to expand their reach through strategic partnerships and collaborations. By partnering with complementary brands or media channels, Adpoints can extend the brand’s visibility beyond the Kotsovolos ecosystem and into new, relevant markets.
For example, a brand specializing in smart home security might partner with a home insurance provider to create a joint campaign that promotes both products. This partnership allows the brand to reach a new audience of homeowners who are interested in protecting their property, while also benefiting from the trust and credibility associated with the insurance provider.
To further enhance reach, Adpoints also offers sophisticated geo-targeting capabilities. Brands can localize their campaigns to specific geographic areas where Kotsovolos operates all over Greece, allowing for hyper-local marketing that resonates with regional consumer preferences. Whether you’re a global electronics brand launching a nationwide campaign or a regional distributor looking to promote products in specific markets, geo-targeting ensures that your message is seen by shoppers in the most strategically important areas.
For example, a heating systems manufacturer can run a geo-targeted campaign across Kotsovolos’s northern regions during autumn, ensuring that the messaging is aligned with local climate conditions and seasonal demand. This kind of precision targeting maximizes relevance and ensures your ads reach high-potential buyers at the optimal time.
The Reach pillar also incorporates sophisticated retargeting strategies that allow brands to re-engage shoppers who have previously interacted with their products or ads. Retargeting ads are shown to users who have visited specific product pages, browsed certain categories, or abandoned shopping carts. These ads serve as a reminder, helping to keep your brand top-of-mind and encouraging consumers to return and complete their purchase.
For example, if a shopper browses laptops on the Kotsovolos website but doesn’t complete the purchase, they might see retargeted display ads for the same or similar products while browsing other sites or social media platforms. This repeated exposure increases the likelihood of conversion and extends the reach of your initial campaign.
The Reach pillar is not only about maximizing audience exposure but also about measuring the effectiveness of that reach. Adpoints provides detailed analytics and performance tracking, allowing brands to see how their campaigns are performing. By analyzing metrics such as impressions, click-through rates, and conversions, brands can gain valuable insights into the success of their campaigns and make data-driven decisions to optimize future reach efforts.
For example, a brand running a campaign for a new line of electronics can use Adpoints’s analytics tools to monitor how many shoppers have seen their ads, how many clicked through to product pages, and how many completed a purchase. Based on this data, the brand can adjust its targeting, creative assets, or messaging to further optimize reach and drive better results.
The Reach pillar of Adpoints is designed to help brands maximize their visibility across Kotsovolos’s digital and physical retail channels, ensuring that their message reaches the widest and most relevant audience possible. Through a combination of omnichannel advertising, cross-device reach, and data-driven segmentation, Adpoints provides brands with the tools and strategies they need to achieve significant reach and make a lasting impact in the competitive retail media landscape.