12/12/2024
Haier Takes Center Stage with Kotsovolos’ Spotlight Campaign
At Kotsovolos, we’re redefining the way brands connect with customers through innovative retail media solutions. This month, we’re proud to announce our latest Spotlight Campaign partnership with Haier, a global leader in home appliances. By leveraging Kotsovolos’ extensive reach, Haier was set to dazzle customers and highlight its commitment...
05/11/2024
Shining a Light on Brand Success: Introducing Spotlight
In today’s fast-paced retail environment, capturing and retaining consumer attention is more challenging—and more essential—than ever. Brands need powerful, consistent visibility to connect with customers meaningfully and build lasting impact. That’s where the Kotsovolos Spotlight Campaign comes in, providing a comprehensive solution that leverages the full power of Kotsovolos’...
28/08/2024
Brands: How to include Retail Media in your media mix
Retail media has already become an important part of the advertising mix for brands looking to reach consumers at key moments of the purchasing process. This article will explore the importance of retail media for technology brands and provide tips on how to include it in your media mix....
26/08/2024
Retail Media: How Brands Can Leverage both Online and Offline Channels
Retail media is a type of advertising that allows brands to promote their products and services within a retail environment. It’s a way for brands to reach their target audience while they’re actively shopping, making it a powerful tool for driving conversions and increasing brand awareness. In this article,...
