28/08/2024
Brands: How to include Retail Media in your media mix
Retail media has already become an important part of the advertising mix for brands looking to reach consumers at key moments of the purchasing process. This article will explore the importance of retail media for technology brands and provide tips on how to include it in your media mix....
26/08/2024
How Retail Media Can Boost Your Marketing Funnel
Retail media is a type of advertising that allows brands to promote their products and services within a retail environment. It’s a way for brands to reach their target audience while they’re actively shopping, making it a powerful tool for driving conversions and increasing brand awareness. But how does...
