15/10/2024
Leveraging First-Party Data in Retail Media
In today’s data-driven world, brands and retailers have access to vast amounts of consumer information. Retail media, a growing force in the advertising landscape, is perfectly positioned to harness this data, particularly first-party data, to help brands achieve their marketing objectives more effectively. First-party data—information collected directly from consumers...
22/08/2024
First-Party Data, the Cookieless Future and Retail Media: Navigating the Changing Landscape
In recent years, the marketing and advertising industry has been undergoing a significant shift. The demise of third-party cookies, along with increased privacy regulations and consumer awareness, has led to a renewed focus on first-party data and its importance in reaching and engaging customers. At the same time, the...
