22/09/2025
Data Clean Rooms & Retail Media Networks
In an era where the removal of third-party cookies is radically changing the way targeted advertising works, two technologies are at the center of the conversation: Retail Media Networks and Data Clean Rooms. Combined, they create a powerful tool for brands, retailers and advertisers who want to leverage data...
10/07/2025
First Brand Lift Study for Retail Media in Greece
In a pioneering move for the Greek market, Kotsovolos proudly presents the first-ever Brand Lift study focused exclusively on Retail Media, conducted by Kantar in collaboration with Tempo OMD, for a major advertiser. This groundbreaking research highlights how Retail Media within physical retail stores can drive impressive advertising outcomes...
