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First Brand Lift Study for Retail Media in Greece
July 10
  • Insights
10/07/2025

First Brand Lift Study for Retail Media in Greece

In a pioneering move for the Greek market, Kotsovolos proudly presents the first-ever Brand Lift study focused exclusively on Retail Media, conducted by Kantar in collaboration with Tempo OMD, for a major advertiser. This groundbreaking research highlights how Retail Media within physical retail stores can drive impressive advertising outcomes...

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