22/09/2025
Data Clean Rooms & Retail Media Networks
In an era where the removal of third-party cookies is radically changing the way targeted advertising works, two technologies are at the center of the conversation: Retail Media Networks and Data Clean Rooms. Combined, they create a powerful tool for brands, retailers and advertisers who want to leverage data...
17/09/2024
Personas and targeting through Retail Media
In today’s fast-paced digital world, finding the right audience for your advertising campaigns has become more challenging than ever. With so much noise and competition across channels, targeting the right people—those who will truly connect with your message—requires a deeper understanding of consumer behavior, preferences, and habits. The days...
